Managing The Media (MT 4210) | Question Paper | Internal Examination 2077 (2021) | SHEPHARD COLLEGE
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Candidates are required to give their answers in their own words as far as practicable. Figures in the margin indicate full marks.
Group 'A'
Long Answer Questions.
Attempt any three. (3x12=36)
1. Define management shedding light on it's brief evolution. Does management in media differ than other organizations? Discuss. (12)
2. Briefly explain the four basics of management. Redefine them in the context of media organization. (12)
3. Should media managers be well informed about the media law of the country? Discuss upon the laws that are attractive to the media sectors. (12)
4. Describe organizational decline. Explain the reasons behind the decline of media organization. (12)
Group 'B'
Short Question Answers.
Attempt any four. (4x6=24)
5. Do the roles of managers vary as per their level in the organization? Discuss in reference with levels of managers. (6)
6. Why employee motivation is important in organization? Describe the tools to motivate employees. (6)
7. Describe the factors that determine the leadership. Briefly explain the trait theory of leadership. (6)
8. What does Wallenda factor mean? How is it relevant in management study? (6)
9. Short Notes: (6)
a) MBO
b) Managerial Communication
c) HR Management
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