Managing The Media (MT4210) | Exam Question Paper | 2078 (2021) | Purbanchal University (PU)
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Candidates are required to give their answers in their own words as far as practicable.
The figures in the margin indicate full marks.
Group 'A'
Long Answer Questions.
Attempt any THREE questions. (3x15=45)
1. Briefly explain the evolution of management theories. Are the same management theories and principles applicable for the management of media organization? Discuss. (15)
2. Shed light on the different kinds of organization. Which type and structure of organization does best suit to media? Justify your answer. (15)
3. "All leaders are not managers but all managers are leader." Explain this statement by shedding light on the importance of leadership qualities of manager to lead the entire organization. (15)
4. Describe planning as one of the fundamentals of management. Identify the factors that need to be considered during the planning phase. (15)
5. Explain the importance of communication within a organization. What are the communication barriers that lead to ineffective communication? How can you as a manager, eliminate or minimize these barriers? (15)
Group 'B'
Short Question Answers.
Answer any THREE questions. (3x5=15)
6. What does Wallenda factor mean? Why is it relevant to management? (5)
7. What do you mean by organizational decline? Explain. (5)
8. Describe various tools of employee motivation. (5)
9. Explain Path Goal Theory of leadership. (5)
10. Write short note on any TWO: (5)
a) Maintaining life-balance.
b) MBO.
c) Demassification.
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